Business ideas

Top 10 Hidden Business Opportunities In Nigeria

Hidden business opportunities refer to potential avenues for generating revenue or increasing profits that are not immediately apparent or widely known. These opportunities may arise from changes in market conditions, advancements in technology, or shifts in consumer behavior.

For example, a business that manufactures traditional incandescent light bulbs may not initially see an opportunity in transitioning to LED lighting.

However, if the business recognizes the potential for increased demand for energy-efficient lighting solutions and invests in the necessary equipment and resources to make the transition to LED production, it may be able to capture a significant portion of the market and generate substantial profits.

List of Top 10 Hidden Business Opportunities In Nigeria

Hidden Business Opportunities in Nigeria
Hidden Business Opportunities in Nigeria

In the analysis below, I have provided the list of top 10 hidden Business Opportunities in Nigeria 2023 which you may decide to venture into before the year runs out.


With the growth of internet penetration and smartphone usage in Nigeria, the e-commerce industry is thriving and remains the top leading of the top 10 hidden Business Opportunities in Nigeria today.

Nigerians are increasingly shopping online, creating an opportunity for businesses to tap into the growing market. 

Online marketplaces, delivery services, and payment platforms are in high demand, and the potential for growth is enormous.

Businesses can leverage this opportunity to offer convenience, affordability, and accessibility to customers.

Renewable Energy

Nigeria is plagued with persistent power outages and we all know that, creating a huge demand for reliable and affordable energy solutions.

Renewable energy technologies such as solar panels, wind turbines, and hydroelectric power generators present a promising opportunity for businesses to address the energy crisis. 

Read This: Top 10 Cheapest Businesses To Start In Nigeria

By offering innovative solutions to meet the growing energy needs of households and businesses, businesses can provide clean energy, reduce carbon emissions, and boost economic growth.

Waste Recycling

Nigeria’s growing population has led to increased waste generation, creating a gap in the recycling industry.

Waste recycling presents an opportunity for businesses to collect and recycle waste products. 

Recycling not only helps to reduce pollution but also creates jobs and generates revenue. 

Businesses can leverage this opportunity to create sustainable waste management solutions that benefit both the environment and the economy.

In one of my previous posts on this blog, I’ve provided details on how to successfully start a waste recycling business, you can learn it here now.


Agritech is also one of the top 10 hidden business opportunities in Nigeria today because it is a significant contributor to Nigeria’s economy, but the industry faces numerous challenges such as low productivity and poor infrastructure. 

The adoption of agritech can help address these challenges by leveraging technology to improve agricultural production.

Opportunities exist for businesses to offer solutions such as precision farming, soil analysis, and pest control.

By enhancing agricultural productivity, businesses can contribute to food security, poverty reduction, and economic growth.

Real Estate

There is a growing demand for affordable housing in Nigeria and if you’re looking towards becoming a millionaire in the next 3 years, this business is a to-go business.

 It is one of the hidden business opportunities in Nigeria that many Nigerians haven’t discovered that much. 

Creating an opportunity for real estate developers to build sustainable and affordable housing units. 

By offering affordable housing, businesses can address the housing deficit, create jobs, and contribute to economic growth.

Online Food Delivery

With busy lifestyles, Nigerians are increasingly relying on online food delivery services. 

The demand for such services is high, creating a market for businesses to offer food delivery services. 

By providing affordable and convenient food delivery, businesses can improve accessibility to food, create jobs, and enhance customer satisfaction.


Although out of fear, many people may shun the idea of starting a fintech company.

If you look around the internet, you can actually that there are few of them operating legitimately in the country.

The lack of access to banking services has created a significant gap in Nigeria’s financial industry. 

There is an opportunity for fintech businesses to offer innovative solutions such as mobile banking, online payment platforms, and digital lending. 

By leveraging technology, businesses can provide accessible, affordable, and convenient financial services to Nigerians.


Inadequate public transportation in Nigeria creates an opportunity for businesses to provide reliable and affordable transportation solutions. 

Ride-hailing, bike-sharing, and car rental services are in high demand, creating a market for businesses to offer transportation services. 

By providing accessible and affordable transportation, businesses can contribute to economic growth and improve access to essential services.

Beauty and Personal Care

The beauty and personal care industry in Nigeria is growing, creating an opportunity for businesses to offer a range of products and services such as skincare, haircare, makeup, and beauty treatments. 

With a large population and a growing demand for beauty and personal care, businesses can leverage this opportunity to offer innovative and high-quality products and services that meet the needs of consumers.

Logistics and Delivery Services

Last but not the list of the top 10 hidden business opportunities in Nigeria today are logistics and delivery services.

With the growth of e-commerce and online shopping, there is a high demand for logistics and delivery services. 

Businesses can leverage this opportunity to offer reliable and affordable logistics and delivery solutions that cater to the needs of businesses and consumers. 

Businesses can enhance customer satisfaction and contribute to economic growth by providing efficient and timely delivery services.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions related to hidden business opportunities in Nigeria in 2023:

What business sells most in Nigeria?

There are several lucrative businesses that sell well in Nigeria, including food and beverages, fashion and beauty products, mobile phones and accessories, electronics, and household items.

However, the most profitable businesses in Nigeria are usually those that offer essential services like healthcare, education, transportation, and housing.

What business can I start with 700K in Nigeria?

With 700K in Nigeria, you can start several small-scale businesses, including:

Restaurant or food delivery service

Fashion boutique or online clothing store

Laundry and dry cleaning service

Mini importation business

Fish or poultry farming

Mobile phone and accessories sales

Catering service

Photography and video production service

Cleaning service

What business can 100K start in Nigeria?

With 100K in Nigeria, you can start some small-scale businesses like:

Recharge card and data reselling

Snacks and confectionery business

Car wash business

Popcorn production and sales

Mobile food vending

Home cleaning service

Social media management service

What business can I start with 50000 Naira in Nigeria?

With 50,000 Naira in Nigeria, you can start some small-scale businesses like:

Phone accessories sales

Fruit vending

Hairdressing and barbing salon

Home cleaning service

Event decoration and planning service

Liquid soap and disinfectant production

Graphic design service.

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